Hot News
“Sex Sells” – 90s irony, bold slogans, and a bubbling desert logo.
“Breaking News” – A fake newsflash where shoes, bags & perfume fall from the sky.
Curation Video Work
A series of curated videos showcasing Sara Sjöbäck’s minimalist sculptures, with a focus on materiality and texture — emphasizing the tactile qualities and aesthetic simplicity of her works. The series also includes an interview video, offering personal insight into her process, inspirations, and relationship to form and material.
Waste to Worth
Inspired by Hodakova’s upcycling ethos, this video contrasts a gritty city car park with a calm desert landscape—symbolizing the brand’s ability to turn discarded garments into high-fashion pieces.
A Sensory Journey
Inspired by Byredo, I created three atmospheric videos that explore the complexity of a fragrance through diverse textures and materials like cactus, ceramics, water, fur, skeletons, and fruit. Using ASMR elements like a whispering voice and everyday sounds, the videos guide viewers on a sensory journey that captures the fragrance’s multifaceted nature—both tumultuous and comforting. The visuals and sounds work together to evoke the intricate and inviting essence of the scent.
Objects of <3
nspired by Aplace’s mix of fashion and interior brands, I created a motion design for their logo where each letter transforms—one at a time—into one of their products, like a shoe or a dress, with a playful, dance-like flow between letters.
Moi Je Joue
In today’s challenging political climate around the world, I created this animation with a playful and vibrant vibe. It’s a lighthearted take on the important work RFSU does to support sexual and reproductive freedom. The sound features Moi Je Joue by Brigitte Bardot, adding a fun and youthful energy that represents the spirit of the movement.
Check Your B( . )( . )bs
This animated video, inspired by Pink Ribbon Awareness Month, uses minimalist symbols like ( . )( . ) to represent different breasts. It encourages regular self-exams with the message: "check your b( . )( . )bs today," promoting breast cancer awareness and research.
Stars Are Blind
Inspired by the brand Ganni, I worked with art direction, styling, and animation to create a playful homage to Barbarella and the space age aesthetic. The result is a fun, eye-popping video with a modern twist, set to the iconic 2000s Paris Hilton song "Stars Are Blind." This piece captures the bold, eclectic spirit of Ganni, blending nostalgia with futuristic style.
€ Makes the World Go Round
This animated video brings to life the iconic phrase "Money makes the world go round" with dynamic motion graphics. The piece visually explores the global impact of money through engaging, rhythmic animation, emphasising the interconnectedness of commerce and the world’s economy.
SPACE AGE
A playful short video inspired by Nordiska Galleriet, Space Age aesthetics, and Barbarella — featuring the iconic Splügen Bräu lamp. An exploration of how design and humor can meet to connect with a younger audience.
It's a Need in Me
Inspired by Demna Gvasalia’s work at Balenciaga, this design explores materialism’s paradox in fashion. Imagine a surreal book where objects leap off the pages, blurring 2D and 3D. The phrase "It's a need in me" highlights how Balenciaga turns the extravagant into essentials, making us crave the unexpected while questioning our desires.
In a second video, I feature one of their iconic wooden shoes — “erasing it into view” instead of out, adding a fresh twist to the visual narrative.
An artistic take on Balenciaga’s boundary-pushing spirit.